Unless someone has been living under a rock, any individual in today’s society has an awareness of the existence of Facebook. The social media platform has established itself as the key player in social networking and as an advertising platform for social media marketing companies.
Due to its success, Facebook has grown to over 2.3 billion monthly active users, which comes to just over one-quarter of the world’s population. Whether you’re a small or large business owner, this goes to show the groundbreaking potential Facebook marketing has for reaching a massive audience. With an effective ad strategy, you and your business can tap into this resource and start to develop connections, build trust and brand loyalty which ultimately leads to successful sales with your audience. Whether your goal is to build brand awareness, generate leads, increase sales, conduct event/content promotions, you need a clear strategy to achieve optimum results.
Facebook Ads are complex by nature even though the process of running one might seem rudimentary. While you do hear amazing success stories, you also hear horror stories where people find out the hard way that it’s easy to spend a lot of ad budget and get no results. Facebook advertising is not a get rich quick scheme or overnight digital marketing miracle. There are proven strategies that work and convert and unless you have someone who knows what they’re doing, you could be heading towards imminent danger. We’ve spent countless hours helping small business owners to straighten out and communicate their value, refine their core offering and map out their growth model to scale confidentiality as a business. It’s easy to become overwhelmed when trying to scale one’s business, and that is why hiring a Facebook Ads consultant will give you the best chance at building your audience and scaling your business.
Understanding your current challenges and business needs and identifying key areas of focus and creating achievable and realistic goals for future ad campaigns.
Creating targeted ad sets and structuring the whole campaign to ensure maximum results while maintaining optimum and cost-efficient ad budgets.
Ensure the campaign is heading towards the previous set goals by means of tweaking ads, setting up retargeting ads, A/B split testing, establishing lookalike audiences and utilising the ad budget in the most sustainable manner possible.
Tracking Key Performance Indicators
Using the Facebook pixel to identify key measurable KPIs and drawing conclusions based on performance reporting.
Our clients have seen a huge return in ROI from Facebook advertising. Since the update to Facebook Pixel, we can now target, retarget and convert anybody who’s viewed our webpage through Facebook. Facebook ads primarily allow us to target users based on demographic and interest, while also providing an opportunity to target potential customers based on their recent purchase behaviour, life-events, education and much more. Facebook Remarketing is also extremely powerful whereby you show ads to users who did certain actions on your website or engaged with your Facebook page, allowing you to work with an audience that is already familiar with your brand but yet to turn into a conversion. Thus whatever your objective or key audience is, we can help you develop a winning Facebook ad campaign, that will deliver your message and is result-driven.
Areas of Facebook Ads Consulting
Conversion OptimisationConversion optimisation is the process of convincing people to make a decision on a website by designing or modifying elements on a website, to better appeal to them. Important actions like proceeding to checkout, filling a form with details and certain actions that are crucial to making a sale need to best optimised to translate to a conversion.
Brand AwarenessBrand awareness is crucial because, as a business you want consumers to remember you and possibly spread the word about your business. Thus brand awareness ads are there to increase the recall of your ads among your target audience and to build a more engaging audience.
Remarketing/RetargetingRemarketing is vital because these ads are geared towards users who have already seen or engaged with your brand. Why this is so powerful, is that retargeting allows us to work with a pool of users who already have an idea about your business. Thus we have less groundwork to do to get them to convert compared to a first time user.
Testing And OptimisationSimply running an ad campaign in itself is insufficient, because for a results-driven campaign, you need to test and optimise your ads to gain leads. We will share how to optimise bidding, ad frequency, ad localization, etc. to set up your ads for optimal performance. We will also run A/B testing on ads to help determine the best copy, images, and targeting for your business.
ReportingIt’s important to look at the data because it tells us what worked and what didn’t. Facebook’s various ads report and metrics provide valuable insight on how to keep optimising and testing new ads. We will help you measure metrics like performance, engagement, website conversions, app installs, events, clicks and advise on how to tweak your ads.
Traffic GenerationLeads and conversions are secondary because without driving traffic, nothing is possible. Thus as part of our consultation, We will help you set up ad sets dedicated to bringing in new traffic from lookalike audiences and custom audiences, which can then be used in our A/B testing models, retargeting and overall marketing efforts.
The fact of the matter is that Facebook is no longer just for socialising. It’s grown past that and is now a key player in the field of digital marketing. If you’re not one of those savvy business owners who are already using Facebook to your advantage, chances are you’re losing countless paying customers to the competition and are using outdated advertising methods that get you little to no results. Change that today by understanding what a Facebook Ads Consultant can bring to the table and taking positive steps towards your business’s success.
In conclusion, Facebook Ads presents an invaluable opportunity for businesses of all sizes to reach their core audience and interact directly with them. Businesses that leverage Facebook ads successfully can significantly grow their business in a predictable, measurable fashion and stand out from their competition. We believe that a well thought, goal-driven Facebook ad campaign is a crucial factor in the success of business owners who wish to grow quickly.
So whether you’re new to Facebook marketing and getting your feet wet, a small to medium-sized company trying to expand your digital marketing efforts or if you’re a bigger business looking to scale and solidify your ad campaigns let me help you. If you give us the opportunity, We assure you a results-driven, goal-oriented Facebook Ads campaign tailored to your business needs.